HEY MO
Our Story
BORN IN NEWCASTLE
Designed on Awabakal Country, Hey Mo began not as a business, but as a way to slow down. A way of looking up. Of noticing birds when life felt loud. Of finding quiet joy in small, unexpected moments. Founded by Maddy, Hey Mo creates thoughtfully designed outdoor essentials for people who live in and love the natural world - the bird curious, the quiet observers, the nature wanderers. Everything we make is inspired by our feathered locals and grounded in a love of being outside.
HAND-DESIGNED FOR BIRD LOVERS
Every Hey Mo design starts with birds - the familiar, the overlooked, the ones that colour our skies. Our pieces are hand-designed, thoughtfully made, and built for everyday use outdoors. Grounded in earthy tones and practical design, they’re created to be worn, carried, and used on walks, adventures, and slow moments alike.
BIRD CONSERVATION
We believe every small step counts when it comes to protecting nature. That’s why Hey Mo donates 5% of profits to BirdLife Australia, supporting the conservation of native birds and the environments they depend on. As we grow, so does our impact - helping ensure Australia’s birds continue to thrive for generations to come. Because noticing is the first step to caring.
Outdoor essentials inspired by birds.